Sage, one of the world’s largest developers of business and ERP software, announced last October 2011 its plan for the rebranding of several Sage software products including MAS 90 and MAS 200, the most popular Enterprise Resource Planning (ERP) and accounting software in North America. MAS 90 now becomes Sage 100 Standard and MAS 200 becomes Sage 100 Advanced. They say that this is part of their strategy to align their branding in North America with their European counterpart which is Sage UK. With so many business software solutions, they want to brand everything with the word “Sage” on it. The software giant believes that this can help create more brand awareness and with the hopes to increase their bottom line.
For Sage, this is a good strategy; however, there are also those who will be affected in this new rebranding move. Below are list of the things that will be affected by the rebranding strategy:
1. From a long-term marketing standpoint – for almost any business, branding is one of the most important parts in marketing. As a business with many competitors you want your target market to be aware that you have a certain product and this is your brand. Despite the fact that you are selling or offering the same product with your competitors, it is your brand that separates you from the rest of the competition. It is branding that makes the customers recognize that this offering is the product of your company. For example, look at Pepsi and Coca-Cola. Both companies are globally known for their soft drinks. Both offer the same product but they differ in taste and price. What makes the customers recognize their products and what makes them distinctive from one another is their brand.
This scenario is also the same and applicable with Sage. As many MAS 90 or MAS 200 users know, MAS is means Master Accounting Series. The number 90 in MAS 90 means “in the 90’s” So basically it means Master Accounting Series for the 90’s because the first version was develop and became popular in the 90s. The brand name became so popular and gained a large portion of the market share which led the company to continue using the name up to the present more than two decades later. Having such a huge customer-base is a proof that the brand itself is very popular. The scenario of changing MAS90 to Sage100 Standard and changing MAS200 to Sage100 Advanced is like changing the name BMW to SuperCar 2000, or whatever fancy name one can think of. The main point is that the brand name is already established and has been there for more than two decades already.
2. From a Search Engine Marketing standpoint – the selling of MAS90 and MAS200 software is not easy. The sales cycle is long and requires a lot of skills to close a deal. Having said this, most Sage software resellers rely on inbound marketing through search engine optimization (SEO) as opposed to the traditional outbound marketing through telephone cold-calling. The beauty of inbound marketing through search engine optimization is that majority of the people who search for products or whatever keywords they use to search in search engines like Google, Yahoo or Bind is that these people are actually looking for something. You do a search because you want to get information on a certain topic. Most people who go to search engines and search for MAS 90 or MAS 200 software are actually looking for more information on these software and these are the people who use and can afford the products. If you know a thing or two about search engine optimization, you know that people use keywords or key phrases to search. Because MAS 90 and MAS 200 are already very popular, people search for “mas 90” or “mas 200” in search engines and because this is a fact, resellers optimize their websites or webpages for “mas 90” and “mas 200” keywords. Any search engine optimization specialist also knows that it takes time to rank in search engine results also known as SERPS. Having said this, optimizing for the keyword “Sage 100” will take time but if you also come to think of it, a user-base of thousands of people who are familiar with the brand will still search for the keywords “mas 90” or “mas 200” in search engines as compared to “sage 100”.
This will also prompt resellers of Sage software products to spend more on internet marketing services such as search engine optimization for the new keyword and these kinds of services are not cheap. Most of the cheap ones and some expensive SEO companies do not produce quality results. The real good internet marketers offer their services at higher rates. If you want quality results then expect to pay more.
What Marshall Technology Solutions, Inc. has to offer in response to this new branding strategy:
Sage 100 support services – For two decades, MTSI has always been a leader in producing technical support services for MAS 90 and MAS 200. We have a team of Certified Sage MAS Consultants who are also Microsoft Certified Systems Engineers. MTSI continues to provide this crucial service for Sage 100 Standard and Sage 100 Advanced to our client-base and future clients. If you need technical support, you can contact MTSI for our Sage100 support services.
Sage 100 training services – Being Certified Sage MAS Consultants allows MTSI to be equipped with the necessary skills and knowledge in handling Sage 100 training. If the technicians and consultants can troubleshoot and resolve issues related to the software, then they can also teach anybody on how to use the software. If you or your staff needs some training, you may contact MTSI and inquire about our Sage100 training services. Our staff members are veterans in using the product and we are here to pass on the knowledge.
Some additional information:
The rebranding of MAS 90 to Sage 100 Standard does not affect anything related to the software at not. There will be no changes to the functionality. It will still be a LAN-based software. The same goes with the rebranding of MAS 200 to Sage 100 Advanced. It will still be a thin-client software. So literally speaking, only the brand name is changed and nothing else. Sage100 product lines will be distributed worldwide starting October of 2012.
Marshall Technology Solutions, Inc. is one of the largest and most reputable reseller of Sage product. As a Sage 100 reseller for more than 20 years, partnering with MTSI ensures that the client is working with a credible consultant. For whatever concerns you have in your product, let MTSI become your Sage 100 partner.
For more information, you can contact us at 866-848-2957 or email us at email@example.com
Sage MAS 90 support programs and services are designed by Sage, the software developer of Sage ERP MAS family of business management software, in order provide technical support to their customers. Most of Sage software resellers provide these technical support programs to their client base. It was designed so that whenever customers are having concerns and problems in using the software they will get the professional help they need.
Technical Support Services may mean life or death for your business
The ERP software’s main purpose is to streamline all your business operations through a single yet complete business management solution software. If the ERP can no longer perform well as expected, imagine the impact on your business. Some operations which require the software may be delayed and this can cost you thousands of dollars. This is one of the reasons why you need to call your reseller and ask for Sage MAS 90 support.
Software vendors train their technical support engineers in order to provide the most professional and reliable support services to their clients.
The importance of fast and reliable support services is like a doctor attending an emergency situation. No matter how terrifying the situation may be, he must be calm and stay focused. He must be quick to revive the patient and once the patient is safe from being critical, he must find out the causes and provide proper medication. A technical support engineer attending to the client’s needs must do the same. The more time he spends dealing with the problem, the client loses more money because of stalled operations.
Technical Support Engineers must provide constant status updates
A quick response from the technical support engineer when a client calls for Sage MAS 90 support creates credibility to the company. He must listen attentively to the client’s concerns and diagnose the technical problems and find out the factors causing it. It is also reassuring if the client is informed on what is causing the problem so that he may at least understand the situation.
Troubleshooting issues with the software may sometimes take more time as expected and it is important that the client must be updated regarding the status of the situation. Constant updates from the technical support engineer may provide peace of mind to the client and reassures him that the situation is being dealt with. Providing Sage MAS 90 support demands constant situational updates because the client needs to know when he can continue working with the software.
The bottom line is, the value and importance of Sage MAS 90 support should not be neglected. This support program was designed to provide Sage MAS 90 users and customers the technical support they need whenever they have concerns with the ERP software. You should not troubleshoot your software on your own as it may result to further complications. Keep in mind that the longer the problem is unresolved the more money it can cause to your business. Whenever concerns and issues arise, it is strongly advisable to contact your software reseller immediately and ask for support. They are certified experts in
The latest version of Sage MAS 90 and Sage MAS 200 which is version 4.5 is packed with greater flexibility, more enhancements, new features and additional functionality. The most amazing news is that all of these are inspired by the users and customers of Sage ERP MAS. The enhancements are mainly focused on Accounts Receivable, Payroll, Purchase Order, and Sales Order. One of the perks you will receive when you upgrade to the latest version is a free SageCRM 7.1 license for user and server as well as one Sage ERP MAS Intelligence Report Manager License. Isn’t it great? There are a lot of great new features and we’ll just have to break them down.
National Account Management
A lot of MAS 90 and MAS 200 customers demand for a more streamlined method to manage customers who have corporate or parent companies or those who have branches or subsidiaries. To answer this call, Sage added a new feature called National Account. This new feature allows you identify and bill the parent company while still maintaining separate accounts for the subsidiaries. You can also associate billing accounts and set relationships for each of them in your Accounts Receivable module.
More Comprehensive Payroll Capabilities
New enhancements allow you to handle more complex payroll processing and deductions. There are 5 new methods of calculation to smoothen the processing of payroll including management of accruals for part-time employees, hourly-waged and union workers. You can even set conditions as to when the accruals will apply. With a newly enhanced payroll module you will make your employees happier.
Boost your Sales Orders
Do you want to entice your customers to buy more? With the new flexible pricing enhancements of the Sales Orders module for MAS 90 and MAS 200, you can now offer your most loyal customers with attractive pricing. You can set pricing according to item category, by total quantity and also by total purchased per product line. Tons of new flexible pricing options that you must take advantage await you in version 4.5.
Reward Your Sales Team and Encourage Collaboration
Utilize new commission flexibility in 4.5 to easily establish and maintain default splits between multiple salespeople, and identify the splits by customer. When your customers place an order, your splits will occur automatically—minimizing the time you’re spending today recalculating or overwriting commissions. If you pay multitier commissions, 4.5 will easily use rate tables and ensure your salespeople are paid correctly, even if you use many different commission rates by combinations of salespeople, customers, items, and effective dates.
Let Purchase Orders boost your Cashflow
There are instances when you don’t normally put to stock certain items which your customers buy. The new enhancement will allow you to create Purchase Orders automatically through Sales Orders. Whenever a customer buys that certain item, a purchase order will automatically be sent to your vendors which will save your employees time and effort in doing the job.
Allocate by Lot and Serial Number
When creating Sales Order you can now select a lot and serial number. This allows you to reserve limited-quantity lots or serial numbers for your best customers, or match the product you’ve previously shipped to a specific customer.
More Powerful Integration of Sales Order and Job Costs
Upgrading to MAS 90 and MAS 200 version 4.5 will allow you to take advantage of more flexibility in processing and tracking of ongoing jobs and additional options for Job Estimates. Information will automatically flow through your system to relieve inventory.
Depending on how you want to display a kit and its components, choose various methods to update Sales Kits, including by the Job Transaction Detail Report and a lot more.
Free SageCRM 7.1 License
Nothing beats the integration of an ERP software such as MAS 90 and MAS 200 with a CRM software such as SageCRM. Aside from perfectly managing your whole business, you will have the tools to communicate with your contacts efficiently in a comfortable manner. You may execute email marketing blasts and drip marketing campaigns in a fast and easy way. Furthermore, SageCRM provides you powerful reporting tools to help you come up with brilliant decisions.
This is just a brief summary on what you will get if you upgrade to version 4.5 of MAS 90 and MAS 200. More information can be downloaded at Sage’s website. We highly recommend you to upgrade so that you can take advantage of the new powerful features and help you to better serve your customers.