MTSI – Business and Marketing is Like A Chess Game

When I was a child, there were no home computer systems and for that reason we didn’t have computer chess games. I recall my father teaching me about chess in the household room in our basement. When I was a youngster, he ordered for me a computerized chess board which you could play against which was an actual chess board, not on a computer display. It was always astounding if you ask me how much strategy is needed to seriously play chess. It is similar with business and marketing relating to strategy to win. You constantly have to anticipate a number of steps in advance.

Let’s consider this for just a second. If you only know very well what you plan to accomplish today, how will you ever expect to achieve your goals and be successful? The answer is you can’t. You should have a future plan, a “road map” if you will. That is essential so that you have a decent path of where you are heading. So with regards to chess and business marketing, you will have to be able to adapt, improvise and overcome whenever your competitors does something unpredicted. To achieve success, you have to think and plan in advance and constantly use those 3 words outlined above… Adapt… Improvise… Overcome…

Needless to say there are numerous pathways to possibly take and there are no hard and fast guidelines to check out often.

You are able to say to that I personally love how chess strategy relates to business and marketing strategy. You are able to see it in the design of our website and blog. You could see that we incorporate chess in our company. e4 (King’s Pawn Opening) is the typical first move in the game of chess and must be in any businesses move when searching for a Sage MAS 90 reseller and Sage MAS 200 reseller. It is white’s competitive starting move and clears lines for the queen and king’s bishop and fights for control over the squares. Openings with e4 often stress violent tactics over slow maneuvering. Shouldn’t that be similar for your business strategy? That is why we at MTSI take aggressive moves when we do business.

Obviously you will find official rules in the game of chess about what moves you possibly can make. But expert chess players don’t really think about those points when creating a tactic since the rules happen to be 2nd nature to them. The rules are nearly invisible to them, because in order for them to win, it’s only about the strategy, not about the rules of the game. In business and marketing it must be same as well.

Business Marketing, like chess, requires a lifetime to actually master.

The exact levels of skill involving an entrepreneur and chess players is really distinctive due to the time dedication needed in both to seriously grasp, not only the principles and requisites, but actual application in different circumstances. In both business marketing and chess, if you happen to cease learning, you’ll easily see yourself at a loss versus competitors.

I also enjoy playing tennis, which additionally demands strategy and planning a move or two in advance. I discovered that the only method I can improve was playing somebody who was much better than me. It’s exactly the same with chess. If you play with somebody you can usually defeat, you won’t ever improve yourself. The same applies to business marketing. You will want to play with individuals who’re better or know more than you to be able to learn more and obtain an edge over your competitors.

You won’t ever raise your skill set if you choose to constantly play those less skilled than you. Similarly, in business marketing, you have to be encircled with a innovative, forward-thinking team that inspires one another to another level. Studying by yourself is essential, but cooperating with people at the next level is how you truly progress your skills and make your business more productive.

Using a proactive strategy is wise and what every business needs.

In chess, if you’re only responding to your opponents, they’ll be the ones manipulating the game, not you, and they’ll pressure you to move right where they want you to. Not effective for you or for your company. For your marketing and business goals to be a success, you can’t always be actively playing catch up, staying at the rear of the curve, and in a reactive way or you’ll never ever get at any place. You have to be proactive and be the only one positive enough to make your moves first and hold the bandwidth to try out to see what generates big results.

One of the ways this can be done is by manipulating into people’s emotions for success.

In the key element to effective viral marketing, Maki writes, it is emotional engagement:

“Human beings are far more likely to communicate ideas and information with others when they are emotionally engaged. Find the key issues that concern your audience and then inculcate them within your marketing plan to get an emotional response.”

There’s something related in chess. As an alternative of motivating other people to communicate information and ideas, you would like them to think with their emotions rather than logic. Only then will they lose sight of your long-term strategy and act on impulse. Bad for them, but effective for you. You can achieve this through a variety of methods, like purposely making an illogical move that could confuse a great player who anticipates you’re pursuing a certain pattern. See how that actually works to your benefit at times?

In this manner, both of them are comparable strategies in that they’re made to get emotions involved, but in various ways toward various ends.

The greatest players in chess, as well as business marketing, are similarly technical as they are resourceful.

Even though business marketing industry is quite technical in nature, creativeness is essential and counts more than the technical skills necessary to execute the numerous activities. Excellent chess players should be both technically and creatively skilled in the game. They should blend both in their game to win depending on the opponent. At times a game played with a rival who’s vulnerable to make mistakes simply requires being very technical with the techniques in order to win. But if you’re playing against a rival who is very technically minded, then it may need a creative approach so that you can win. These issues should also be looked at regarding business marketing.

You have to always use constant adaptation to win.

You will observe that the greatest chess players and marketers realize the significance of seeing everything they are doing as a fluid, natural movement, adapting/refining while they move ahead. Making use of the adapt, improvise and overcome approach. In both the game of chess and business, opportunities will show themselves you have to adapt to take advantage of them once they come about. Experience is how you learn best about the art of adaptation in mid-stream.

The chess analogy has application to business normally, and it is applicable especially well to business marketing too.

MTSI has designed its corporate strategies in such a way how a game of chess is played. MTSI also provides ERP solutions that can help businesses move advantageously like chess pieces. These ERP solutions include Sage MAS 90 and Sage MAS 200. They are designed to make businesses become more efficient, effective and productive.

Have your free needs analysis now at MTSI!

If you want to know more about Sage MAS 90 and Sage MAS 200, contact Marshall Technology Solutions, Inc., a premier Sage MAS 90 reseller, Sage MAS 90 partner, Sage MAS 200 reseller and Sage MAS 200 partner in the United States with over 19 years of experience. Call us at our toll free number – 866-848-2957.

MTSI opens doors for you, we will be honored to be your Sage MAS 90 reseller | MAS 200 reseller and Sage MAS 90 partner | MAS 200 Partner.

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